The biggest challenge companies of all sizes face in one way or another: how to bridge the gap between brand and product?

Arthur Foliard, Creative Director at Koto shared some aspects of the process and thinking of minimizing the gap between the two worlds.

Watch the video and you will learn the 4 important steps you need to take to start translating the brand into your products.

00:00 - Introduction
02:42 - Сase Study "Huma"
09:06 - How to bridge the gap between brand and product?
09:28 - Step 1. Know the product
12:05 - Step 2. Embrace collaboration
15:40 - Step 3. The intent
19:21 - Step 4. Be ready to make sacrifices.
22:38 - Recap
23:26 - Q&A

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